“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere,” says Bridget van Kralingen, Senior VP of IBM’s Global Industries.

With a wealth of co-working spaces, chic coffee shops and retail experiences available to them as a benchmark, Gen Z have high expectations going into university.

The Student Hotel has hotels in Amsterdam, Berlin and Paris, amongst others, but their latest launch, TSH Campus Barcelona, offers something different. A co-working, co-living concept, it taps into Gen Z’s expectations, providing a dream campus experience, only off-campus.

Meeting rooms, study spaces, sun terraces, shared kitchens, lounges and even rooftop pools are features of The Student Hotel, thoughtfully designed to foster social connections and encourage real friendship. Whether a student wants to hold an event, write an essay, catch up with a friend or take a dip, they need never leave the site.

Can today’s universities take inspiration from The Student Hotel’s multifaceted design?

Read our piece on the ‘Sticky Campus’ here.

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