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Becoming
masters of
agile
working

Connection Furniture : CDW Showroom : London

For 2015’s Clerkenwell Design Week, we were challenged to design and fit a new two-floor showroom for Connection Furniture. Connection wanted designs that would startle and excite visitors to support their brand’s positioning as masters of agile working.
 
Our concept, ‘The Science of Everything’ was expressed in five zones: Physics (energy), Engineering (movement), Biology (nucleus), Chemistry (bonds), and Psychology (behaviour). Guiding visitors through the zones, our design also presented Connection products in action.

A parabolic installation of neon green webbing spanned the void at the front of the showroom and the bespoke meet and greet reception desk was welcoming, striking and interruptive.
 
“We’ve had an extraordinarily successful launch. A universally positive reaction from our dealers, blue-chip end-users and A&D alike.”
Oliver Ronald, Sales and Marketing Director, Connection Furniture