For 2015''s Clerkenwell Design Week, we were challenged to design and fit a new two-floor showroom for Connection Furniture. Connection wanted designs that would startle and excite visitors to support their brand''s positioning as masters of agile working.
Our concept, â€˜The Science of Everything'' was expressed in five zones: Physics (energy), Engineering (movement), Biology (nucleus), Chemistry (bonds), and Psychology (behaviour). Guiding visitors through the zones, our design also presented Connection products in action.
A parabolic installation of neon green webbing spanned the void at the front of the showroom and the bespoke meet and greet reception desk was welcoming, striking and interruptive.
â€�"We''ve had an extraordinarily successful launch. A universally positive reaction from our dealers, blue-chip end-users and A&D alike.â€ Oliver Ronald, Sales and Marketing Director, Connection Furniture